AI as a Digital Twin. In Interview Mode, the AI becomes a synthetic customer — a digital twin that responds like a real person with specific pains, goals, and context.
Research shows LLMs conditioned on demographic personas reproduce human consumer responses with 90% of human test-retest reliability, making them effective stand-ins for early-stage customer discovery.
Describe a persona above, then interview them. The AI will reveal pains, gains, and jobs-to-be-done as a real customer would — complete with hesitations, workarounds, and emotional cues.
Read the research: Maier et al., 2025